Olympic Fever at Yardley London HQ

With just over a week to go until the opening ceremony it's fair to say that Olympic fever has reached boiling point in Great Britain.

Train stations and airports are being fitted out with venue directions, supermarkets are stocking up on mascot confectionary (edible Wenlock and Mandeville - yum!) and from a PR agency perspective, we're reading a new Olympic related story everyday.

Of course momentum has been building for a while now, even more so with the arrival of the Olympic flame which has been on an epic relay around most of the country. Last week our client Yardley London got to watch as the Olympic torch was carried down Windsor High Street.

We're excited to see more of the Olympic festivities that are in store for us - especially the Brit-tastic fashion extravaganza planned for the Closing Ceremony featuring models Kate Moss, Lily Cole, Georgia May Jagger, Rosie Huntington-Whiteley and Naomi Campbell!