A rip-roaring evening hosted by Yardley London...

 Last week Yardley London hosted a fun evening of cocktail making for a lovely group of bloggers to celebrate the launch of their newest fragrance, floral chypre Polaire. It is the brand’s first premium fragrance in their portfolio and was inspired by the re-emergence of the recent 1920’s trends and the timely revival and evolution of floral chypres.

Following a welcome and brief brand overview about the brand’s heritage, Yardley London Marketing Manager Karen Cullen introduced the new Polaire fragrance. Bloggers were taken on a fragrance journey to explore the top, heart and bottom notes, finishing off with the unveiling of the final fragrance and the contemporary, yet vintage-inspired, stylish glass bottle, along with new brand imagery which was shot in the award-winning Connaught Bar to showcase the chic, seductive nature of the fragrance. 

An entertaining evening of cocktail making then ensued with our teacher Oscar showing us all how to make a classic French Martini, a fresh Elderflower & Mint Julep, followed by a create–your-own cocktail competition to see who had learnt the most!

 

 

 (Slightly merry) guests then departed with a goody bag containing Polaire and also a sample and information about Yardley London’s sister brand Woods of Windsor’s new look and products which launched last month.

Yardley London’s exciting new fragrance is available now - just in time for the Great Gatsby revival, and we believe it is a perfume worthy of the glamorous Miss Daisy Buchanan herself!