From red,
white and blue bunting bedecking the streets of Britain and adorning children’s
painted faces to street parties galore, Sunday’s Diamond Jubilee Pageant, Monday’s
spectacular Queen’s Jubilee Concert and Tuesday’s balcony appearance, what a
royal extravaganza of a weekend!
As the last 4
days demonstrated, Britain really did want to acknowledge this very special
occasion and institution which is so uniquely British and so we’ve been
extremely proud to be working alongside our client Yardley London on their new
scent – Royal Diamond - launching at a time when British-ness is at its peak....and
the Olympics haven’t even started yet!
So, as we
celebrate the Queens’ 60 year reign this year, share a thought for Yardley’s
impressive 240 years of keeping us smelling fabulous! A brand well established
for quality and excellence, its strong British heritage and obvious connection
to the Queen through the two royal warrants it currently holds made Yardley
London well placed to celebrate such a historic occasion with the launch of
Royal Diamond.
A departure from the previous classic single note floral scents from Yardley London, Royal Diamond is their first floral bouquet inducing three levels of loveliness incorporating fruity citrus accents and a romantic floral heart, with a soft, woody base to complement and intensify the scent.
In a
multi-faceted diamond inspired bottle, Royal Diamond exudes true British
elegance into an already celebrated brand and as England has been embracing
this right royal knees-up, the S&M beauty team has been showing their patriotic
side in helping Yardley London’s Royal Diamond find its way onto the beauty
pages of the national and regional titles, consumer monthlies and weeklies and a whole host of online sites and bloggers.
Here’s just a
small selection of the press coverage that Ma’am herself would be proud of:
Very proud.
