G’NOSH is a fantastic tasting gourmet dips brand that uses only the finest natural ingredients, exploding with taste, as fresh and natural as if you made it at home – without any fuss. The name G’NOSH combines easy-going sociable food (that’ll be the NOSH), with a love of gourmet (which is what the G stands for!).
The PR and Social media programme will support the launch during March 2012, with the intention of quickly establishing itself as the first, freshest, and tastiest, premium dips brand in the UK. The launch will spearhead the first phase of distribution through leading independents, supported by extensive ‘edible advertising’, and promotions, before embarking on a programme to rollout nationwide.
Richard Lamballe, Smith & Monger Founder comments,
“The G’NOSH team is working with one of the most exciting food launches of 2012. A simple idea, that tastes as good as it sounds, backed by a brilliantly delivered brand and fronted by a dynamic entrepreneur passionate about food. The product speaks for itself.”
Charlotte Knight, G’NOSH Founder comments,
“As a brand we have big ambitions - to revolutionize people’s snacking, entertaining and mealtime options. G’NOSH aims to excite and inspire people about fresh gourmet dips, encouraging them to share and socialize. PR and social media are at the heart of building the brand’s profile, creating a buzz and sharing the news about G’NOSH”.
“As a brand we have big ambitions - to revolutionize people’s snacking, entertaining and mealtime options. G’NOSH aims to excite and inspire people about fresh gourmet dips, encouraging them to share and socialize. PR and social media are at the heart of building the brand’s profile, creating a buzz and sharing the news about G’NOSH”.
G’NOSH has been developed by Charlotte Knight, a mother of two, and former marketing leader from the Banking & IT sector, who wanted to combine a lifelong passion for food and entertaining, with her ambitions of becoming an entrepreneur in the food sector. Formerly from NZ, Charlotte spotted an obvious gap in the UK market for non-hummus flavours, and seeking inspiration from the dips back “down under”, she saw the opportunity to raise investment to create a distinctive brand for her gourmet dips without the fuss. G’NOSH was born.
G’NOSH is manufactured in Fulham London, at the company’s commercial kitchen, and has been on sale, exclusively for a 4 week exclusive period in Selfridges, London before rolling out to other stores.
