Smith & Monger: Bridal Mania Hits the National Wedding Show

What a success! Packed house, celebrity visits, a stunning catwalk show and a brand new makeover showcasing the cool vintage area.

This was the place to be for any would-be bride and last Friday 24^th February saw the S&M team head down to London’s Olympia for 3 days of hard work, excitement and fun with the emphasis on ‘all about the pretty’ for the magical wedding experience that is the National Wedding Show -London.

We witnessed so many happy brides with their Mums overwhelmed and excited by the vast array of ideas and brands on show from over 200 exhibitors that we have been busy working towards over the 6 months with our client Ocean Media.....whatever the theme, NWS had it covered!

The cream of the bridal press visited the first catwalk show followed by a specially mixed Chambord Martini cocktail....or two! We were also honoured to have iconic Royal Bridal designer David Emanuel visit whilst filming his recent documentary as he happily chatted with the exhibitors and bridal fashion editors whilst watching the Catwalk.

We invited celebrity couple Alex Reid and Chantelle Houghton, who were in high spirits when visiting on Saturday and were immediately drawn to an encrusted diamante shoe tower on the Girls of Elegance stand. The 'Cherish' shoe from the newly launched Era Boutique caught their eye, as well as private consultations with exclusive yacht weddings.....

S&M love all things vintage and we were so excited to unveil the new area to the press. Beautiful authentic dresses mixed with new, adorned the rails.

Highlights were Candy Camper, Petticoat Pictures, expert stylist Zoe Lem and the Pocket Library. We can reveal new bridal trend tip - ‘The Great Gatsby’ will be a prominent inspiration for brides this year.