Alterna Haircare Announces Katie Holmes as Global Spokesperson and Co-Owner

Here at Smith & Monger, we're so excited to be working with our client - Alterna Haircare - especially since announcing its official partnership with actress and entrepreneur Katie Holmes as co-owner and first-ever celebrity spokesperson, her of fabulous hair!

Of the new partnership, A-lister Katie said "I'm really proud to be a part of this company - not only because the products are incredible, but because their 'accessible luxury and 'free of' philosophy really speaks to me...I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it".

We couldn't agree more!

Over the course of the multi-year relationship, Ms Holmes will be sharing her insights to help the brand continue to grow and expand it's consumer following and inspire salon and retail partners.

Merchandising and marketing materials featuring the new campaign will appear in Alterna salons nationwide, as well as UK trade beauty press with further potential activity to be announced at a later date. Stay tuned for more information!