An Apple a Day...

Despite a last minute panic the night before, with a flurry of snow that threatened to spoil all the good work we’d done, a great press event it turned out to be last Friday with our fabulous client SkinCeuticals for the launch of their latest antioxidant, Phloretin CF Gel.

Thanks to the wonderful Mr Chris Inglefield (BSc, MBBS, FRCS Plastic) and his team at the London Bridge Plastic Surgery (LBPS) in Wimpole Street, who were the perfect hosts and allowed us to hold the event in beautiful surroundings at the clinic.

Mike and his fantastic team at Bubble turned up trumps with a delicious breakfast canapé reception of crispy bacon & egg muffins, fruit salad cups with sweet sugared cherries, blueberry pancakes, cinnamon French toast and antioxidant-filled juices – unsurprisingly not a trace was left! 

Slightly late start to the proceedings as the remnants of the snow meant that the oh so reliable English transport system saw trains and buses delayed, but delighted at the final turn-out for the AM session which included the likes of Marie Claire, Stylist, Glamour, Harpers Bazaar and FT’s How to Spend It.

After an introduction from SkinCeuticals Marketing Manager, Jane Toner, we were all treated to an inspiring talk from Chris Inglefield. A really knowledgeable expert who provided some interesting insights into antioxidants and why they’re so important for skin health, he talked about the product’s key ingredient Phloretin that is derived from apples, so maybe there is something in the old saying ‘an apple a day keeps the doctor away!’

Chris also talked about how the new product works in conjunction with his treatments, one of which they launched at the event, the LBPS Skin Firming Treatment – we’re already in the queue! A really professional presentation, which was brought to life through Chris’ own personal experiences of skin health and positive feedback from the journalists attending, who left with a goody bag containing the new Phloretin CF Gel as well as other SkinCeuticals goodies.

Lovely lunch at Providores in Marylebone – I think our eyes were bigger than our bellies at this point – before the PM session where we were delighted to host the likes of Red, Conde Nast Traveller, Company and InStyle, over the most delectable (not to mention calorific) SkinCeuticals’ branded cupcakes and tea.

All in all, a great day catching up with our press friends and arming them with the latest in antioxidant skin care technology. We were thoroughly impressed with the professional and friendly team at LBPS from Chris, Cassie, Vanessa and Sam, through to Shaneed, Cheryl, Mary and Katie, a dream to work with.

So, one press event down but it’s busy, busy times ahead at S&M as we gear up for the excitement that is the National Wedding Show on 24-26 February and next week look forward to hosting another press launch, this time with the wonderful Yardley London. We see a few late nights coming on....