Yesterday saw the S&M beauty team start the day at the The Ritz to launch the new Yardley London fragrance: Royal Diamond. Held in the beautiful Queen Elizabeth Room and the stunning William Kent room, it was a fitting venue to celebrate the launch of a fragrance from a truly British brand.
Guests were treated to a delectable breakfast including croissants, pastries, fruit and charcuterie served by the impeccable Ritz staff before being seated for the new fragrance presentation.
Yardley London's Managing Director Quentin Higham started off the proceeding by introducing the brand and what it stands for - flowers, flowers and more flowers - before handing over to Marketing Manager Karen Cullen and then the lovely Catherine Mitchell from fragrance house IFF who took everyone on a ‘fragrance journey’ so they could understand how the brands first floral bouquet perfume was created.
Encouraged to firstly smell the fruity top notes (pear, bergamot and honey), floral heart (rose, peony and lily of the valley) and the earthy base notes (cedar wood, sandalwood and vanilla) of the new fragrance, the resulting fragrance was unveiled to the press attendees, along with the beautiful Charley who wore a floral dress inspired by Royal Diamond.
Gorgeous goody bags included an adorable posy of flowers inspired by the heart of the fragrance. Overall a thoroughly regal event that we loved working on with Yardley London. It left us totally excited for this year's celebratory events and feeling utterly proud to be British!
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